The Daily Rambling Artist: Navigating the Intersection of Art and Business: A Reflective Journey

Early in my journey as an artist, I had the privilege of knowing a fellow artist who possessed a unique background in the world of business. Although he is no longer with us, his memory has resurfaced lately as I find myself increasingly immersed in the business aspects of my art. It's fascinating to reflect upon his perspective, shaped by his transition from the business realm into the realm of art. Even in those days, my younger self could discern that his background was a valuable asset to him.

I recall expressing to him my earnest wish to possess the knowledge he held, given his remarkable talent for selling art. In that short pocket of time, I became a student of his craft, absorbing lessons that would shape my path. Over the past years, my focus has zeroed in on the intricate landscape of art marketing. Day by day, I come to recognize that this facet is an art form in itself – a dance of strategy and creativity.

What astonishes me is the symbiotic relationship between my creativity and marketing endeavors. Every tool I have honed through my artistic expression inevitably blends into my marketing efforts, infusing them with a distinct and authentic energy.

Recently, I penned my thoughts about the disheartening misconception that some people take pride in saying they lack creative ability without earnestly trying. It dawns on me that I've trodden a similar path with business. I convinced myself that I wasn't adept at it, yet in truth, I hadn't fully committed myself to mastering its intricacies. Striking the balance between artistic creation and the pragmatic demands of running an art-based business is a delicate feat, but certainly not impossible.

Lately, I find myself relishing the business process more than ever before. The journey has evolved into a very fulfilling pursuit. I can't help but wish my friend were still here to share in this transformation. If he were, I would let him know that he was, in fact, an artist of evolution, skillfully navigating both sides of the artist's existence plate.

-Sergio Santos